Hôtel Borsari

Architecture Ancient meets contemporary

Architecture Ancient meets contemporary

Handmade brick and rendered lime form the hotel’s minimalistic, almost Brutalist façade, setting a contemporary tone that is inspired by the past.

The rusty-red colored façade references the wine caves that reside beneath the building, as if it were stained by the wine that once sat in the tanks there. The hotel’s public spaces are distributed around a cobblestoned central courtyard inspired by the region’s Roman heritage and sheltered between two buildings, forming a place for dining or intimate events. Internally, the use of raw, stained concrete echoes the agro-industrial history of the building.

Interior design Drip & Drip

Borsari’s bold design is inspired by the site’s industrial nature and an eclectic mix of midcentury pieces.

A prevailing deep red color, complemented by concrete, brick, granite, terrazzo, oak, and larch, set the hotel’s warm and welcoming tone. Each floor is characterized by its own color—dark green, dark red, basalt black, and blue—representing the fundamental elements of the region: foliage, grapes, minerals, and spring water, with herringbone parquet floors adding gravitas. Olivetti typewriters, old newspapers, industrial artifacts, and secondhand classics set a historical tone, while a curated art collection adds contemporary allure.