Incubating future movements in travel and culture
A desire for deeper personal connections has given rise to a community-driven movement that is transforming the way we travel. Through academically driven research and wide-reaching surveys, Further Forecast 2025 explores Community Capital: a new pillar of aspiration that examines how high-quality relationships and a sense of belonging are shifting what we seek from our experiences.
Using proprietary data banks of cultural signals, this Forecast uncovers three areas of untapped potential where hotels can capitalize by appealing to travelers seeking community.
Diving deep into the impacts of a growing movement first explored in our Further Forecast 2024, ‘Neuroaesthetics—Design for the Mind’ is a new cultural study on neuroaesthetics, uncovering how aesthetics, culture, and technology impact our brains, bodies, and behaviors.
Created in collaboration with FSB Franz Schneider Brakel, this study dives deep into this emerging field and its vast potential in design.
Over 158 pages of in-depth insights, interviews and case studies, our inaugural Further Forecast report uncovers six key trends shaping travel and culture for 2024 and beyond.
Created in partnership with SOON Future Studies, we take an in-depth look at healing escapes, micro-awakenings, and the rise of psychedelic therapies; we explore the desire for screen-free time, slowness, and intentionality in the age of AI as life speeds up; and we uncover how neuroaesthetics—designing for emotion—is emerging as a vital art and design principle, demonstrating the value of unscalable experiences in our modern world.
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