A Driving Force for Ukrainian Hospitality
Wladimir Klitschko

Words Ken BaronImages Marc Schäfer

Drawing on his extensive international travel experience and knowledge of the hotel industry, Wladimir Klitschko has launched a powerful brand that brings a new level of luxury to Ukraine’s hospitality scene.

Globally celebrated boxing legend Wladimir Klitschko is the creative mind behind 11 Mirrors by FACE the Service—Ukraine’s first design-led hotel. This stunning 11-story property, located in the heart of Kyiv, is the embodiment of his creative vision—shaped by his broad perspective, decades of travel, passion for genuine hospitality, and dedication to individuality.

For Mr. Klitschko, 11 Mirrors by FACE the Service was born out of his years of international globetrotting as a professional boxer. As such, he pursues a healthy lifestyle, cares about the smallest aspects of everything he encounters, and isn’t afraid of being a demanding guest. That’s why he always dreamed about creating the ideal hotel, one that unifies all the elements and amenities to satisfy clients with equally high standards. “Together with a professional team, I developed a great destination both for business leaders and travelers who are treated here as precious members of the family, not as visitors,” explains Klitschko. “I have been to many countries and stayed in many hotels worldwide, so I know what is needed to make one feel at home. Our design hotel not only offers high-quality service but unique emotions and impressions. It’s a completely new experience.”

As the hotel’s name suggests, the theme of reflection is apparent throughout the property. “Here, every element, feature, detail, and amenity strives to mirror guests’ inner selves, their values, and their desires,” explains Oleksenko, whose own worldliness played a part in the 11 Mirrors by FACE the Service vision. “The brand’s concept derives from reflections guests see and emotions they experience during their stay, as well as inspiring the hotel’s slogan: Reflecting you.”

For Wladimir Klitschko, the impressive building that houses 11 Mirrors by FACE the Service was critically important to the project’s success. Blending late-19th and early-20th-century architectural styles with cutting-edge design, the property immediately captures attention from the outside. In all aspects, 11 Mirrors by FACE the Service is a groundbreaking product—one that casts light on a new vision of Ukraine: cosmopolitan, inspiring, contemporary, urban, broad-minded, and collaborative.

And the risk has paid off: Today, 11 Mirrors by FACE the Service is one of the top boutique hotels in Kyiv and Ukraine. Since its opening in 2012, the hotel has earned an array of local and international awards, including the titles of World’s Best City Hotel and Europe’s Best City Hotel 2016 at the World Boutique Hotel Awards.

Indeed, Mr. Klitschko has many reasons to celebrate the triumph of 11 Mirrors by FACE the Service—he is planning to expand the FACE the Hotel brand.

“If you see yourself as a driving force, then you are unstoppable. You can change things or build up something absolutely new,” says Klitschko. “I have developed methods that provide me with continued success stemming from willpower, strong motivation, and a clear strategy. I was happy to pass my experience on to the FACE the Service team. I am sure that the brand has great prospects for the future. We always think a little bit different, but in a good and better way!” Spoken like true champions, determined to move forward and achieve their ambitions.

Trendy yet not snobbish, charismatic yet friendly, innovative yet cozy, 11 Mirrors by FACE the Service reflects the very spirit of its Originals as well as delivers its unique emotional impact and inspiring impressions to its guests. As the two note poignantly: Nothing can be more luxurious and precious than one’s personal experience.