Since 1993, we’ve been crafting a portfolio which today includes 300+ privately owned and operated hotels that reflect the vision of independent hoteliers—or “Originals”—with a passion for culturally-rooted hospitality and cutting-edge design and architecture. From the pioneering boutique hotels of New York, Paris, and London, to the rising stars of Mexico City, and Nairobi, to remote mountaintops, hidden beaches, and off-the-beaten-path escapes, each independent hotel in our hand-picked collection is a wholly unique creative expression, steeped in the history, culture, and the nature of its environment.
Across the world, our hotels anchor a community of travelers united in the pursuit of inspired environments, genuine local culture, and transformative, boundary-pushing adventures. Against a backdrop of new parameters and shifting norms, we embark on an ever-evolving movement forged on purpose, connectedness, and curiosity. We invite you to join the journey into the Promadic.
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Lai Guoping Sunyata Hotel Meili
We love to share the stories of the people behind our hotels—the ones with the imaginative spirit that shapes exactly what we stand for. Whether owners or operators, designers or developers, our Originals are always outstanding personalities and pioneering thinkers. They are the engines behind revolutionary hospitality. They shape the way we travel, they challenge the very definition of a hotel, and they inform on what’s to come in the industry.
From the inspired and informed to soulful initiatives, we’re here to tell the tales of all the ways travel makes the world more beautiful. After all, at the heart of travel is cultural exchange, and we love sharing the things that light us up—both big and small. Read stories on design and architecture, art, music, and food, and the many ways we can support each other on this road to a more conscious and caring future.
Further assembles creative minds in deep research, conversation, and collaboration through community-led gatherings to define undocumented shifts shaping our world.
Further Forecast 2025—Community Capital
Further Forecast synthesizes the most pertinent developments in art, design, science, technology, and beyond to prompt conversations and collaborations across creative disciplines and inspire new movements in travel. Our ambition is to uncover these shifts in their earliest stages, to share them with our creative community and the wider industry, and to lead how these societal transformations take shape. Combining the knowledge and observations of brands and travelers who are at the forefront of these cultural shifts, our studies present original insights and data from across the globe.
Directions is our magazine published every second year, spotlighting new perspectives in travel, culture, design, ecology, and architecture. After years of unending global challenges, what are we collectively seeking? We found the answers swirling around in front of us, in the idea of joy. This year’s edition explores the spectrum of pleasure within travel, looking at what is influencing some of the spirited and energetic new communities around the world.
The Design Hotels™️ Book tells the story of handpicked hotels and trailblazing concepts around the globe, and of the original hoteliers who brought them boldly to life. Released once a year, the coveted compendium is an established reference source among leading architects, designers, and the creative community.
In our most ambitious book yet—Taste and Place, we have called upon leading writers, photographers, creative chefs, and culinary innovators to delve into forward-looking ideas and inspiring practices around food through our hotels, destinations, and larger community.
We believe that travel can be a force for good. Learn what we, our hoteliers and our Community are doing to enact gentler ways to move in the world.
To get us closer to our shared goal of better travel, we have started a mental packing list for the road. The good traveler is a considerate and respectful traveler who moves with the lightest of steps possible and equips both mind and body for their journeys. This list is one we intend to keep working on, as best we can, one step at a time. With you.
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